In this blog, our expert recruitment consultants explore the impact reputational damage can have on modern businesses, and the ways that a recruitment agency such as i2i can not only help you promote your job vacancies in Gloucester and other areas, but also help to protect your brand and rep! 

A good or bad reputation can, quite simply, make or break a business.

This is especially true in the modern day; with the continued growth of the internet and social media, a good or bad review or comment can be shared with the world at just the touch of a button and change the course of a company’s success in mere seconds.

In fact, 46% of businesses interviewed as part of The Reputation Report 2021 stated that negative online content had impacted their reputation and sales over the last year, with 71% stating that negative social media posts and comments about their brand were the most hard-hitting form of content.

What’s more, in light of the way that many well-known businesses handled the COVID-19 pandemic – particularly in regard of their employees – many job candidates are now completing extra research into a business’ reputation before deciding to apply to work with them.

Therefore, in order to ensure your business’ continued success and positive reputation, you’ll need to find as many effective means as possible to protect it!

This is where a recruitment agency comes in…

Here at i2i Recruitment, we not only help local businesses share and promote their job vacancies in Gloucester and the surrounding areas, but also help to protect and even boost their brand and reputation through our services!

Read on to discover how it’s done…

A recruitment agency will protect your business’ brand and reputation by:

Employer branding is how a recruitment agency goes about promoting your company as the ideal employer to the candidates you’re hoping to attract, employ and retain for the long haul.

For example, at i2i Recruitment, we achieve this through promoting your available positions on social media, emphasising the successes of your company and renown of your brand, as well as in any job descriptions we create for you.

What’s more, as we meet and communicate with our employer clients on a regular basis during and after the recruitment process, we’ll get to know your brand inside out and relay all of its positive aspects to prospective candidates during our face-to-face meetings with them.

2. Providing a positive candidate experience

If a candidate has a negative recruitment experience with your company, the effects on your brand and reputation can be manifold.

According to research by Reed, 73% of candidates agreed that their relationship with a brand would be negatively affected by an uncomfortable recruitment process.

Not only this, but it would also mean they would be less likely to buy from the brand (35%) and they would even share their experience with friends and family (38%).

Factors that can result in a negative recruitment experience for candidates predominantly centre around:

• complex application processes
• uncomfortable interviews
• lack of employer communication

Unfortunately, with so many businesses having very little time on their hands to focus on recruitment, it can be all too easy to let communications slip, not check through their application methods, and not prepare adequately for interviews.

A recruitment agency will be on hand to help with all of these. For example, our team of consultants at i2i Recruitment make the application process as simple as possible for candidates, allowing them to apply directly through our website in as little as five minutes.

What’s more, we’ll communicate with candidates on your behalf as quickly and efficiently as possible so that they do not feel forgotten about during or following the application process.

On top of this, as we take the time to really get to know our candidates, we’ll be able to provide you with all the information you need to ensure that the candidate has a comfortable and positive interview experience.

3. Finding the best candidates for you

Although it is thankfully uncommon, the wrong employee can have a truly detrimental effect on your brand and reputation.

Just a few examples of ways that this can happen include negative or inappropriate posting on social media about your business, providing a poor service to your customers, or inciting negativity and lowering morale across the rest of your team.

Conversely, the best candidates out there can boost your brand and reputation by becoming a brand advocate and spreading positive messages in an appropriate manner about your business.

A recruitment agency is suitably placed to find the best possible candidates to represent your business and help it to flourish. You can read more about how we find the best possible candidates for businesses at i2i Recruitment here.

4. Supporting you if anything goes south

In the rare incidences that something does go awry with your recruitment, an experienced recruitment agency will have the skills and training to be able to resolve any issues quickly and effectively before they escalate.

For example, at i2i Recruitment, if you have concerns that your chosen candidate isn’t settling into the role or engaging as well as you’d like, we’ll be able to speak to the candidate on your behalf and help to make things more suitable for everyone involved.

In conclusion…

Teaming up with a recruitment agency can provide a powerful protective barrier to your business’ brand and reputation.

If you’d like to learn more about how i2i Recruitment can support your business with this in more detail whilst helping to promote your job vacancies in Gloucester or other local areas, be sure to contact us today!